Women in Medical Practice Management Conference 2025

Keynote Speaker: Becky Sheetz

Mastering Your Competitive Advantage 

Many women work their entire careers without stopping the fully access the rules of engagement. They may work exceptionally hard, but they may miss unwritten “rules” of how to really get ahead. This presentation will help you to identify areas that may be holding you back, as well as your success attributes, so that you can finally and fully leverage your uniquely feminine competitive advantages.

Learning Objectives:

1. • Identify pitfalls that have been holding you back in your career and your practice.
   • Learn about your individual attributes and how to leverage them for greater success.
   • Develop your uniquely feminine competitive advantages, leveraging the principles of Sun Tzu's Art of War.  

The first 50 registrants for the Conference will receive a complimentary copy of Becky's book, Sun Tzu for Women: The Art of War for Winning in Business

What others have to say: 

Ready to tap into your inner strategist? Becky takes a bold and brilliant spin on ancient wisdom with her book Sun Tzu for Women: The Art of War for Winning in Business. She brings Sun Tzu’s classic tactics into the modern workplace—showing how women can use their natural strengths in connection, collaboration, and strategy to lead and win.  

With real stories from powerhouse women across industries, Becky shares practical, empowering advice to help you navigate challenges, build allies, and come out on top—without ever compromising who you are. 

"The author takes Sun Tzu's strategies and tweaks them so they are more female-friendly. While that may sound sexist, it's actually the opposite. The result is a book that provides dozens of straightforward tips on how to be more successful in business, and to understand more completely what your competition is doing and -- best of all -- how to beat them at their own game." -Times Union 

"A must read...Sun Tzu for Women" shows how core attributes from the classic "The Art of War" can guide women climbing the corporate ladder.” -Today's Chicago Woman 

Hear from Becky:

Burnout to Balance: A Woman Leader's Journey in Orthopedics

In this interactive session, speaker shares her personal journey through professional burnout and her transformative path to recovery and renewed purpose. Participants will engage in hands-on activities designed to identify burnout triggers and develop personalized coping strategies. 

The speaker will guide attendees through evidence-based frameworks including the Duke Wheel of Health model and the Mayo Well-Being Index, facilitating practical application exercises throughout the session. Through a combination of personal storytelling, group discussion, and structured activities, participants will explore the unique challenges facing women leaders in orthopedics and collaboratively develop actionable strategies for resilience, boundary-setting, and sustainable leadership. 

Attendees will leave with a burnout prevention and wellness action plan, empowering them to prioritize their own health and well-being as a foundation for more effective and sustainable leadership and greater satisfaction and fulfillment in their leadership roles.

Learning Objectives:

• Identify personal burnout triggers and warning signs. 
• Apply the Duke Wheel of Health and Mayo Well-Being Index as frameworks for assessing current well-being and identifying areas for improvement. 
• Develop personalized strategies for setting boundaries and practicing self-care within demanding leadership roles. 
• Create an individualized burnout prevention and wellness action plan with concrete, implementable steps. 
• Recognize the connection between personal well-being and leadership effectiveness, and how prioritizing one enhances the other.

Speaker:

• Erika Noll, OTR/L, CHT 

Want to learn more about this session's speaker? Click here to read their bio!

Know Your Worth: Negotiation and Self-Advocacy for Women Leaders

Whether it’s asking for a raise, advocating for a promotion, or negotiating a new opportunity, women—especially in healthcare leadership—are often socialized to hesitate. This panel dives into the mindset, skills, and strategies that female executives need to confidently negotiate for what they deserve and advocate for themselves at every stage of their career.

Featuring experienced leaders who have navigated tough conversations, shifted internal narratives, and championed their own advancement, this session will offer both inspiration and practical tools. You’ll walk away with tactics you can use immediately—plus the motivation to stop undervaluing your worth and start negotiating like the leader you are.

Learning Objectives:

• Identify common internal and external barriers that prevent women from negotiating or advocating for themselves.
• Understand effective negotiation strategies tailored to leadership roles in medical practice management.
• Develop a personal advocacy plan for initiating conversations about salary, promotions, or professional development opportunities.
• Build confidence in articulating personal value, accomplishments, and career goals in high-stakes conversations.
• Apply practical language and approaches to navigate difficult conversations with clarity and assertiveness.

 
Speakers:

• Alissa Ashely-High, MHA, CMPE, LPN
• Jennifer Roeder
• Rhiannon Sharpe

Want to learn more about this session's speakers? Click here to read their bios!

I Did It Backwards and in High Heels: The Unseen Strength of Women in Healthcare 

This dynamic and heartfelt session will explore the resilience, innovation, and leadership of women in healthcare—often achieved under immense pressure and with limited recognition. Inspired by the famous quote about Ginger Rogers doing everything Fred Astaire did “backwards and in high heels,” this talk reframes that metaphor to highlight how women in medicine, nursing, research, and healthcare administration have had to work harder, fight systemic inequities, and lead with grace—all while navigating gender bias, work-life balance, and high-stakes environments. 

Attendees will explore key themes, including the historical marginalization of women in healthcare, the undervalued emotional labor they perform, and the structural barriers that persist in areas like pay equity and leadership representation. Through powerful storytelling, real-life examples, and a look at how far we’ve come—and how far we still have to go—this session aims to ignite reflection, pride, and a renewed commitment to change. Whether you are early in your career or an established leader, you’ll leave inspired and better equipped to champion equity and inclusion in your workplace.

Learning Objectives:

• Describe the historical challenges and modern advancements related to women's roles in healthcare leadership, administration, and clinical practice.
• Recognize the impact of emotional labor and gender bias on women’s professional experiences in healthcare settings.
• Analyze current disparities in compensation, promotion, and representation for women in healthcare leadership.
• Identify practical strategies to advocate for and implement organizational change that supports gender equity and empowers women across all career stages.

Speakers:

• Megan O'Hara

Want to learn more about this session's speaker? Click here to read their bio!

Flubs and Dubs: Learning Through the Mistakes That Made Us Stronger

We all have moments we wish we could take back—decisions that didn’t land well, conversations that spiraled, or risks that didn’t pay off. But behind every “flub” lies a “dub” (W!)—a valuable lesson that shapes the leader we become. This interactive session is a chance to reflect, connect, and gain insight from shared experiences of missteps and recoveries in medical practice management.

Attendees will work in small groups to share brief stories of their most memorable professional mistakes—what happened, what they learned, and how it changed their approach. Selected participants will share stories with the full room, followed by an encouraging debrief about leadership resilience and owning your voice.

Whether you're new to practice leadership or have decades of experience, you'll leave this session reminded that mistakes are not the end—they’re often the beginning of deeper growth, courage, and connection.

Learning Objectives:

• Recognize that professional mistakes are a natural part of leadership growth and can provide powerful learning opportunities.
• Reflect on a personal or observed leadership mistake to identify key takeaways and turning points.
• Practice articulating lessons learned in a supportive, peer-based setting to build communication confidence and resilience.
• Commit to showing up more fully in leadership roles—speaking up, taking initiative, and leading change without fear of failure

 
Speakers:

• Kelly Hamburg, MBA, Director, Specialty Practices, Sauk Prairie Healthcare 
• Lyndsay Sullivan, MS, ATC, CSCS, Senior Business Development Manager, Bone and Joint Institute of Tennessee 
• Shannon Young,  CPC, CPPM, Director, Business Services, Bluegrass Orthopedics

Want to learn more about this session's speakers? Click here to read their bios!

The Efficiency Mindset: Lessons from Women Leading Practice Transformation

Leadership isn't just about vision—it's about momentum. In this empowering session, Molly from NextGen Healthcare explores how women in orthopedic practice management are leading real transformation by adopting an efficiency mindset and embracing change management as a strategic advantage.

Using NextGen’s proven framework of efficiency levers, this session highlights how women leaders are influencing organizational change, moving beyond outdated workflows, and creating space for innovation. You’ll hear insights from across the orthopedic landscape, including how successful leaders are turning small, smart changes into big results—without adding to the chaos.

Learning Objectives:

• Discover how women leaders are applying efficiency levers to unlock time, talent, and technology
• Learn practical change management strategies that help new solutions stick—and old systems evolve
• Explore real-world examples of leaders who leaned into change and shaped transformation within their organizations

 
Speaker:

• Molly van Oordt, NextGen Healthcare

Want to learn more about this session's speaker? Click here to read their bio!

Alissa Ashley-High, MHA, CMPE, LPN 

Practice Administrator, Orthopaedic Associates of Marlborough 

Alissa is the Practice Administrator with Orthopaedic Associates of Marlborough and has been with the group for over 7 years. An AAOE member since 2017, Alissa has been active in volunteering on the Young and New Professionals, Membership, Advocacy, Education, and Annual Conference Committees. In her free time, Alissa is married to an emergency medicine physician and is a mother of two elementary school aged girls. Alissa is an active member of her children’s PTO. She enjoys traveling with her family, especially going to the beaches of Cape Cod and Virginia Beach.

Kelly Hamburg, MBA

Director - Multispecialty Musculoskeletal Services, Sauk Prairie Healthcare

As a dedicated healthcare leader, Kelly has built a career in ambulatory operations by fostering collaboration, driving innovation, and championing excellence. Her journey hasn’t been conventional—Kelly returned to college as a single mother while working full-time, proving that perseverance and passion can break barriers. Overcoming challenges as a woman in practice management, Kelly learned the power of mentorship, strong leadership, and creating inclusive, high-performing teams. She believes in purpose-driven leadership, where empathy and empowerment drive success. Her mission is to inspire and elevate others, ensuring we continue to shape a more equitable and impactful healthcare industry.

Erika Noll, OTR/L, CHT 

COO, Peachtree Orthopedics

Erika Noll serves as the Chief Operating Officer at Peachtree Orthopedics in Atlanta, where she has worked since 2006 and held her current role since November 2020. After experiencing burnout in previous positions, Erika transformed her approach to leadership through training as an integrative health coach at Duke Integrative Medicine, incorporating mindfulness practices, and a focus on her overall wellness. She holds an undergraduate degree from the University of Florida, and completed MBA coursework at Emory's Goizueta Business School.

Megan O’Hara

Practice Manager, Robert V. Moriarty MD PC

Megan is the Practice Manager for Robert V Moriarty MD PC in Huntington, NY, wheer she successfully manages a private solo orthopedic practice in conjunction with a separate IME business. She has served 22 years as an administrator in the healthcare environment. Megan started her career in an entry level position, and has a unique perspective of all aspects of the day to day operations of a medical group practice with an emphasis in orthopedics. Her experience ranges from front office reception to all facets of billing including insurance contract negotiation, durable medical equipment, physical therapy and practice management. 

Jennifer Roeder

Vice President Practice and Institute Operations, Lehigh Valley Orthopedic Institute

Jennifer Roeder is Vice President of Practice and Institute Operations at Lehigh Valley Health Network, now part of Jefferson Health.  Since joining LVHN in 2004, she has led the development and integration of musculoskeletal services, improving access and patient care across multiple specialties. She played a key role in launching the Lehigh Valley Orthopedic Institute and expanding its reach. With advanced degrees in physical therapy and business, she is a respected leader in healthcare operations and community engagement, known for her collaborative approach and dedication to innovation in patient services.

Rhiannon Sharpe

Senior Healthcare Advisor, Carr, Riggs & Ingram

Rhiannon is a seasoned healthcare consultant with 14 years of experience across the healthcare ecosystem. She collaborates with a wide range of providers, including primary care, specialty care, dental, behavioral health, chiropractic, and physical therapy practices. Her specialties encompass practice development—such as new practice creation, mergers and acquisitions, and physician-hospital network alignment—as well as comprehensive marketing strategies, including branding, digital marketing, and referral management. Rhiannon has a proven track record of growing market share for hospitals, physician networks, ancillary services, medical device companies, and telemedicine startups. Her operational expertise includes workflow efficiency, service line development, human resources, and vendor implementation. She is passionate about understanding each organization’s values and goals and is known for building lasting relationships with physicians and practice leaders. Her commitment to supporting healthcare professionals at every career stage focuses on improving patient care and clinical outcomes in the communities they serve. 

Lyndsay Sullivan, MS, ATC, CSCS

Director of Marketing, Tennessee Oncology

Lyndsay is the Director of Marketing for Tennessee Oncology and oversees marketing strategy and relationships for Tennessee Oncology and their divisions, including The Surgical Clinic and the Greco-Hainsworth Centers for Research in Nashville, TN. She is a board member for the Spring Hill Chamber of Commerce and invests in the local community. Lyndsay graduated from Penn State University and earned her Master’s Degree in Sports Medicine from Armstrong Atlantic State University in Savannah, GA. She is a Certified Athletic Trainer and Certified Strength and Conditioning Specialist. In her spare time, she loves watching her daughters play their favorite sports, cheering on the Nittany Lions, and finding new date night spots with her husband.

Shannon Young, CPC, CPPM

Director of Business Services, Bluegrass Orthopedics

Shannon Young is the Director of Business Operations, Bluegrass Orthopaedics in Lexington, KY. She has an Associates degree in Health Information Management, she is also a Certified Professional Coder, and is currently working on her CPPM (Certified Physician Practice Manager). She has worked in healthcare for 27 years, 16 years in orthopedics. Her hobbies include her new grandbaby and her church family. She is currently married to the love of her life she has two sons and a daughter and son-in-law. Her superpower is to multi-task like a mother.

Please book your room directly with the hotel using the button below. Once on the page, scroll down to the lower section where you can enter your travel dates and number of guests to check availability.

The deadline to book at the group rate is Thursday, October 2, 2025.

Renaissance Philadelphia Downtown Hotel
AAOE Pricing is $164 USD + state & local taxes
Phone: 215-925-0000 
Address: 401 Chestnut Street, Philadelphia PA 19106

Book your group rate

AAOE's Women in Practice Management Event is Sponsored by:

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