#AAOE2026: 3 Minutes with Kate Perkins & Carroll Papajohn
At this year’s AAOE Annual Conference, taking place April 20-22 in Louisville, Kentucky, Kate Perkins, Director of Marketing & Physician Relations at Florida Orthopaedic Associates, and Carroll Papajohn, Executive Director at North Florida Bone and Joint Specialists, will challenge how you think about attracting new patients. We asked them a few quick questions to preview their session—and the answers were too good not to share.
Session: How to Attract Patients in the New, AI-Driven Search Era
Q1: What’s one myth you’ll be busting in your session?
That patients still find you the same way they did five years ago. AI search is changing everything.
Q2: What’s a mistake you see all the time—and what should practices do instead?
Ignoring online reviews—or making them a once-a-year task. You need fresh, structured feedback, not fluff.
Q3: What’s one idea attendees can use right away?
Audit your online presence. If your hours, phone number, or provider list are outdated, you’re already losing visibility.
Q4: What would you whisper to a first-time attendee during your session?
“You don’t need to be a marketing guru. These are simple, non-techy steps that make a huge difference.”
Q5: What do you wish you’d known earlier?
That visibility isn’t just about marketing tactics—it’s about how AI interprets trust through patient feedback.
Q6: Why should someone on the fence attend?
If you’re responsible for patient growth, this session connects the dots between AI, patient behavior, and visibility—no technical background required.
Q7: What trend is shaping this session?
Google’s AI Overviews and ChatGPT are influencing healthcare search—fast. You need to understand what they’re pulling from.
In a challenging environment with heavy demands on staff and difficulties in recruiting and retaining quality staff, having the right tools and insights isn’t optional—it’s essential. Our speakers will give you both. But only if you’re in the room.
Seats are filling fast—don’t miss your chance to learn from these and dozens of other experts at AAOE 2026. Did you know that over 60% of the speakers are AAOE members? They “get it” when it comes to smart orthopedic/MSK practice management!
Register Now: https://bit.ly/speaker-insights – Winter value pricing ends today - Thursday, January 15th!