What if your practice could fill its own patient pipeline?
Orthopedic CEOs: What if your practice could fill its own pipeline—even in markets where access, referrals, and staffing are tightening?
At the AAOE 2026 Annual Conference, this Masterclass on launching a service line goes beyond theory:
- How to tap into the most urgent patient pain points—and once they’re in, keep them in your ecosystem
- How geography and access constraints can become a strategic advantage, not a barrier
- How to build a self-feeding, multi-specialty practice that strengthens ortho volume over time
- How leaders are using AI and smart tools to offset staff shortages and turnover right now
This Masterclass will focus on rheumatology, but the deep lessons learned will help inform the launch of any other service line. This is the kind of session people reference six months from now and say, “That changed how we think about growth.”
If you’re serious about sustainable growth—not just surviving the next staffing or referral squeeze—you’ll want a seat in the room.
👉 Don’t be the CEO who hears about this after the conference. Register for the AAOE 2026 Annual Conference and plan to attend this masterclass (separate registration required).
Speakers:
- William Sullivan, CEO, Mobility Bone and Joint Institute
- Eva Ruiz, Director of Operations, Mobility Bone and Joint Institute
- Eva Jackson, Director of Revenue, Mobility Bone and Joint Institute