The Smart Approach to AI: Strategy Before Implementation
The Smart Approach to AI: Strategy Before Implementation
Artificial intelligence (AI) is no longer a distant concept in orthopaedics—it’s steadily
being pitched to practices across the country day after day. While many orthopaedic
practices have good intentions in exploring this new innovation for scheduling,
marketing communications, and even in clinic, many find themselves rushed into
adopting AI-powered solutions without a true and clear understanding of their unique
and specific needs or goals. This reactive approach often leads to:
• Technology that doesn't integrate with existing workflows
• Staff who are resistant to the change
• Wasted resources on solutions that don't address the real problems
• A patient experience that’s disrupted with poorly planned transitions
Practices that approach AI adoption thoughtfully—with clear goals, proper planning,
and realistic expectations—will gain sustainable competitive advantages. Those that
chase every new trend without a strategy will likely find themselves with expensive
tools that don't deliver meaningful results or, worse, costly and catastrophic patient
experiences.
The practices that will thrive in the AI era aren't necessarily those who adopted the
innovation first but the ones with the clearest strategic vision and the discipline to
ensure alignment with their specific growth objectives. It is also important to recognize
first that there may be more opportunities by leveraging AI for operational and
marketing insights, like patient volume analysis, seasonal forecasting, or growth
planning, before anything else.
Exclusively for over 36 years, Venel has pioneered patient-growth strategies for
orthopaedic practices nationwide, guiding thousands of orthopaedic surgeons
through intricate discussions on business development, strategic practice
positioning, and tactical execution to foster sustainable growth year after year.
Venel has helped practices navigate these technological decisions with strategic
marketing support that positions practices and their surgeons as both innovative and
trustworthy. Because in orthopaedics, being leading-edge means being thoughtfully
progressive, not recklessly fast.
Venel is trusted by more orthopaedic surgeons than any other firm in the country.
Learn why—schedule a discussion today: www.Venel.com/#Contact