AAOE Adds Venel Product to Peer Review Program™

Venel, the Nation's Only Full-Service Marketing Firm Exclusive to Orthopedics, extends participation in AAOE's Peer Review Program™ for Orthopedic and Musculoskeletal Vendors

AAOE’s Peer Review Process Enhances Vendor
Reputations and Fosters Deeper, More Meaningful Prospective Client Relationships

INDIANAPOLIS – April 3, 2025 – The American Alliance of Orthopaedic Executives (AAOE) is honored to have extended participation with Venel’s Full Service and Practice Growth Service in its Peer Review Program™ for orthopedic and musculoskeletal vendors.

AAOE’s Peer Review Program™ evaluates vendors of orthopaedic products, services and solutions. Approved vendors demonstrate a strong reputation for advancing orthopaedic practice objectives.

The Peer Review Program alleviates the stress AAOE members experience when searching for new solutions by recommending vendors determined to best meet the needs of their community. The program requires prospective vendors to apply to an evaluation consisting of a thorough, 11-step process with submission of supporting materials, access to existing and prospective customers for actual end user and voice of customer surveys and an evaluation by the AAOE Member Peer Review Panel to determine if alignment exists.

• The evaluation process focuses on identifying vendors whose values align with AAOE’s and offer:
• Enhanced productivity for the individual user and customer’s organization
• Ease of installation and use
• Accuracy and reliability
• Good value for the price
• Excellent technical support and customer service

In the survey conducted through the Peer Review process, 100 percent agree or strongly agree that they would recommend Venel to their colleagues, while 92 percent strongly agree or agree that Venel's full service and practice-growth service solutions exceed expectations.

“It has been an honor to be part of the AAOE Peer Review Program for the past three years, and we’re excited to continue that recognition,” said Tony Edwards, co-president at Venel. “Our mission remains the same: to be the leading full-service marketing partner dedicated exclusively to helping orthopaedic practices grow and thrive nationwide.”

“AAOE’s thrilled Venel's full service and practice-growth service solution has earned our Peer Reviewed designation,” said Joseph Mathews, PT, DPT, president at AAOE and practice administrator at OrthoLoneStar. “Knowing that fellow administrators — who understand the unique challenges we face in orthopaedic and musculoskeletal practices — have assessed and recommended these vendors provides a level of trust and confidence that's hard to match. This program simplifies the decision-making process, as I can rely on my peers' firsthand experiences and judgment to guide me toward quality, compliant and efficient solutions. This peer-driven approach not only saves time but ensures that I’m selecting partners who truly understand and support our practice’s goals, ultimately benefiting our staff and patients alike.”

ABOUT AAOE

The American Alliance of Orthopaedic Executives was founded in 1969 and is the only nonprofit orthopaedic-management specific organization developed to serve the musculoskeletal industry. Membership includes more than 1,100 orthopaedic practice executives, administrators, physicians, and their staff. AAOE provides education, community, and resources to set the standard of professional knowledge and industry insight. Orthopedic industry professionals can read more about the program in the informational toolkit, and begin the application here. For questions about AAOE or the Peer Review Program™, contact Addy Kujawa, CAE, DES, Chief Executive Officer, akujawa@aaoe.net.