AAOE Member Benefits Webinar - October

Dr. Cathy Lada, CAE, is the Chief Marketing & Membership Officer for the American Alliance of Orthopaedic Executives (AAOE), where she blends data-driven strategy with genuine member connection. She thrives on conversations with AAOE members, believing that the best ideas come directly from the people she serves. These insights don’t just stay in a spreadsheet—they shape programs, messaging, and tools that make members’ professional lives easier and more successful. Cathy is known for turning member feedback into action, whether it’s simplifying a process, enhancing benefits, or crafting marketing that truly resonates. She brings decades of experience in nonprofit marketing and a passion for using behavioral science and storytelling to drive engagement and growth. Cathy’s north star is simple: help members lead with confidence by making AAOE their most valuable professional ally.