Strategic Plan
AAOE exists to make the business side of orthopedic and musculoskeletal care easier, smarter, and more rewarding. Our strategy is simple: help practice leaders thrive—so teams, providers, and patients do too. Below you’ll find the values that guide us, the focus that keeps us disciplined, the targets that hold us accountable, and the market strategy that ensures we deliver timely, practical value to leaders like you.
Core Focus
Purpose
Helping our members improve their professional lives and the lives of everyone in their practice or workplace.
Niche
Meaningful relationships, education, and tools.
10-Year Target
By December 31, 2035 AAOE will serve 1,650 individual members and increase revenue to $$, representing a 5% increase in revenue year over year.
Marketing Strategy
Target Market
Leaders in the musculoskeletal industry (excluding vendors) in the United States who (1) want a peer group to learn from and with; (2) are open to giving and receiving help (assistance), and/or (3) are looking for industry resources for their toolbox.
Three Uniques
- Meaningful connection and collaboration through community
- Timely, relevant, and actionable education and resources
- Non-profit serving all-inclusive and diverse membership
Sidebar
Go from "I'm stuck" to "Solved" faster with the Collaborate virtual community!
Many of your peers have logged in over the past year, seeking advice, answers, templates, data, and camaraderie.
Visit the AAOE Main Street community, Finance community, or Young & New Professionals community today!
