Winning Strategies in Orthopedic Marketing
Join Us Virtually
Winning Strategies in Orthopedic Marketing
Tuesday, September 30, 2025
3:00 - 4:00 pm ET
Cost:
Members - Free
Nonmembers - $50
You must be logged in as an active member to receive the discounted ticket price.
This webinar will share clear, practical strategies that leading orthopedic groups use to strengthen their brand, show up in the right places online, and attract more of the patients they want. We’ll cover everything from building a recognizable brand and leveraging patient reviews to expanding beyond Google with a “search everywhere” approach that keeps your practice visible in an AI-driven world. Attendees will leave with a clear understanding of what’s working now in orthopedic marketing—and actionable ideas they can take back to their practice and put into motion right away.
Learning Objectives:
Walk away with real tools, fresh insights, and powerful tactics, designed to grow your practice, boost your authority, and keep you ahead of the AI search curve. Attendees will learn how to:
- Build standout branding that resonates and converts
- Leverage reviews to dominate the market
- Generate Google and AI Search success through specific EEAT content strategies
- Go beyond Google into Search Everywhere Marketing in order to be found everywhere prospects are searching
- Implement Advertising Strategies: When, Why, and How
Register Now!
Sponsored By:
For more information, contact info@aaoe.net.
Due to AAOE policies, AI Bots are not allowed in webinars, and AAOE staff will remove them.
Caroline Hosey
Head of Business Development and Client Partnerships , Brain Bytes Creative
Caroline Hosey is a marketing strategist with more than 15 years of experience helping businesses grow. Armed with a Master’s in Marketing and Communications, she has spent the last seven years focused on healthcare—guiding practices to uncover opportunities, sharpen their strategy, and achieve measurable growth. As Head of Business Development and Client Partnerships at Brain Bytes Creative, Caroline leads strategic evaluations for clients nationwide, turning complex challenges into clear, actionable marketing plans.
Savvy Lorestani
CEO, Brain Bytes Creative
Savvy is the CEO of an Atlanta-based digital marketing agency specializing in healthcare industries such as orthodontics, orthopedics, hospital systems, dentistry, plastics, optometry, and ophthalmology. His agency, Brain Bytes Creative, serves many DTC practices of all sizes (single location as well as large multi-location players), as well as major medical B2B distributors and SAAS organizations. Before founding Brain Bytes, he wrote and directed two feature films and worked as an organizational development consultant for Fortune 100 companies. Savvy holds an MBA from Georgia State University and a BA from Emory University.
Miranda Madar
Former CMO at Resurgens / Former Director of Strategic Marketing at Emory
Miranda Madar is a 20+ year marketing executive with top leadership roles at major healthcare organizations, including CMO of Resurgens Orthopaedics and Head of Strategic Marketing at Emory Hospital. She has successfully navigated traditional and digital landscapes for Fortune 500 consumer brands, including The Coca-Cola Company, earning national recognition as a “Woman to Watch” and a spot on MM&M’s Top 40 Under 40. Off the clock, she’s an avid soccer mom, snack packer, and after-school activity planner.