Strategic Planning for Adding New Service Lines: Legal, Operational, and Compliance Essentials

Strategic Planning for Adding New Service Lines: Legal, Operational, and Compliance Essentials

In today’s competitive healthcare landscape, many orthopedic practices are exploring new service lines as a pathway to growth, diversification, and improved patient care. But successful service line expansion requires more than just a great idea—it demands strategic planning, operational readiness, and careful attention to regulatory requirements. This webinar, led by a healthcare attorney, will guide orthopedic practice executives through the key considerations involved in evaluating, planning, and launching new services. From market research and financial strategy to compliance with anti-kickback and self-referral laws, attendees will gain a practical road map for navigating the complexities of service line development while mitigating legal and operational risks.

Learning Objectives:

After attending this webinar, participants will be able to:

1. Identify key drivers and market trends influencing orthopedic service line expansion.
2. Outline the critical steps in developing a strategic plan for adding new services, including staffing, partnerships, and infrastructure investment.
3. Recognize the legal and regulatory considerations involved in service line development, focusing on the Anti-Kickback Statute, the Stark Law, and state-specific requirements.
4. Describe common risks, challenges, and regulatory hurdles — including licensure, accreditation, and payer enrollment—and how to address them.
5. Apply practical recommendations for compliance planning, quality assurance, and successful service line implementation.

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For more information, contact Jessica Thornburg at jthornburg@aaoe.net 

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