Search Everywhere: The New Rules of Orthopedic Practice Growth
Search Everywhere: The New Rules of Orthopedic Practice Growth
Wednesday, October 29, 2025
12:00 - 1:00 pm ET
Search is no longer a list of blue links—it’s everywhere there’s a search bar: Google, Maps, AI answers, review sites, provider directories, and social - the old “channel-by-channel” playbook can’t keep up. In this owner-focused session, MyAdvice Practice Growth Director Michael Antosy will lay out a simple, repeatable system that turns scattered marketing efforts into predictable patient and revenue growth. You’ll see how to map your practice’s demand capture across surfaces (not just Google), make your website the conversion engine, and align website optimization, reviews, and local presence under shared KPIs. We’ll walk through a quick orthopedic example and give you a practical scorecard to pick your top three 90-day moves—no new headcount required.
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Learning Objectives:
- Diagnose where prospective ortho patients actually search (Maps, AI overviews, reviews, directories) and how each channel influences demand capture.
- Prioritize the 5 essentials of a high-converting orthopedic website and identify gaps that suppress bookings.
- Model the revenue impact of small gains (visibility → inquiries → consults → surgeries) to justify budget and set quarterly targets
- Rebuild from silos to a single operating system with shared KPIs and weekly rhythms.
- Commit to a 90-day plan using a simple “Show Up • Stand Out • Get Chosen” scorecard.
Sponsored By:
Michael Antosy
Director of Practice Growth, MyAdvice
Michael Antosy is a National Speaker and Practice Growth Consultant at MyAdvice. Mr. Antosy has consulted with thousands of orthopedic practices since 2010, and his counsel and guidance have been transformative in making his clients' lives better by saving them time, earning more profit, and helping to make his practices more competitive in their markets. His passion is in helping his clients succeed!