Lighting Up the Dark Funnel: Strategies to Engage Hidden Buyers and Drive Demand in 2025

Lighting Up the Dark Funnel: Strategies to Engage Hidden Buyers and Drive Demand in 2025

Thursday, August 14
10:00 - 10:45 am

Join us for an exclusive live webinar hosted by INFUSE and AAOE on Thursday, August 14, as we explore how to “light up the dark funnel” and turn hidden buyer intent into pipeline-driving engagement.
Today’s buying groups operate anonymously for much of their journey. Are you equipped to find and engage them before your competition does? This webinar will feature expert commentary from INFUSE and actionable advice tailored to today’s resource-conscious B2B organizations.

Register Now!

What We’ll Cover:

• Why traditional lead gen models no longer suffice in a buyer-led landscape
• How to identify anonymous intent signals and convert them into high-impact engagement
• Proven strategies to activate dark funnel accounts using intent data and omnichannel demand programs
• Insights from the INFUSE Voice of the Buyer & Marketer 2025 reports

In this session, you’ll learn:

• How to uncover and activate anonymous buying signals
• The role of intent data in reaching buyers earlier
• Tactical frameworks for turning interest into action
• Insights from INFUSE’s latest Voice of the Buyer and Voice of the Marketer reports