Cathy Lada

Dr. Cathy Lada, CAE, is the Chief Marketing & Membership Officer for the American Alliance of Orthopaedic Executives (AAOE), where she blends data-driven strategy with genuine member connection. She thrives on conversations with AAOE members, believing that the best ideas come directly from the people she serves. These insights don’t just stay in a spreadsheet—they shape programs, messaging, and tools that make members’ professional lives easier and more successful. Cathy is known for turning member feedback into action, whether it’s simplifying a process, enhancing benefits, or crafting marketing that truly resonates. She brings decades of experience in nonprofit marketing and a passion for using behavioral science and storytelling to drive engagement and growth. Cathy’s north star is simple: help members lead with confidence by making AAOE their most valuable professional ally.

Dr. Lada is a frequent speaker at association industry events, presenting on artificial intelligence, marketing, and membership. She has the American Society of Association Executives (ASAE) in a variety of capacities since 1996, including on the Government Affairs Professionals Advisory Council, Content Team, Marketing Professionals Advisory Council, as a Gold Circle Awards judge, and the Membership Professionals Advisory Council, where she currently serves. She chaired the Diversity, Equity & Inclusion Task Force, co-authoring articles with her fellow task force members.

Education
Doctor of Science, Information Systems & Communications, Robert Morris University
Master’s in Administration, Central Michigan University
Bachelors of Arts, University of Detroit Mercy

Awards
Association Women Technology Champions – Technology Champion Award (2025)
Life Member, Virginia Jaycees (2010)
Life Member, Alexandria Jaycees (2010)

Professional Affiliations
American Society of Association Executives (ASAE) (1993-present)
American Marketing Association – DC Chapter (2023-present)