Professional Bio
Cathy Lada, D.Sc., CAE is a transformative leader in membership and marketing strategy, known for aligning brand vision, member experience, and revenue growth with long-term organizational goals. As Chief Membership and Marketing Officer, Cathy drives enterprise-wide strategies that elevate engagement, build market influence, and position organizations for enduring success.
With deep expertise in brand architecture, membership lifecycle design, and integrated marketing, Cathy has consistently delivered results that exceed expectations. She operationalized a $500,000+ strategic investment in a new product launch in partnership with a tech company—developing the go-to-market strategy, communications plan, and day-to-day partnership management—ultimately surpassing KPIs by 28–57%. She also led a record-breaking conference campaign, selling 57% of registrations within six weeks and helping the organization exceed its attendance goal by 49%.
Cathy’s leadership is rooted in both strategic vision and operational discipline. She has transformed marketing operations for multi-person teams, introducing systems that improved accountability, transparency, and execution across departments. At another organization, she guided the launch of a DEI-focused association subsidiary—crafting its messaging architecture and marketing strategy from the ground up.
With deep expertise in brand architecture, membership lifecycle design, and integrated marketing, Cathy has consistently delivered results that exceed expectations. She operationalized a $500,000+ strategic investment in a new product launch in partnership with a tech company—developing the go-to-market strategy, communications plan, and day-to-day partnership management—ultimately surpassing KPIs by 28–57%. She also led a record-breaking conference campaign, selling 57% of registrations within six weeks and helping the organization exceed its attendance goal by 49%.
Cathy’s leadership is rooted in both strategic vision and operational discipline. She has transformed marketing operations for multi-person teams, introducing systems that improved accountability, transparency, and execution across departments. At another organization, she guided the launch of a DEI-focused association subsidiary—crafting its messaging architecture and marketing strategy from the ground up.
Organization Name
American Alliance of Orthopaedic Executives
6602 East 75th Street Suite 430
American Alliance of Orthopaedic Executives
Indianapolis, IN 46250-2865 800.247.9699 http://aaoe.net
