Marketing, Operations, Executive Team

May 9, 2024 | 01:00 PM ET

Cost:

Members - Free

Nonmembers - $50

Specialty practices continually face challenges related to growth, scale, and data analytics. To address these challenges, many practices are adopting CRM platforms that leverage modern technology to establish meaningful relationships with patients and generate valuable insights for their leadership teams.

During this webinar, RSI will review how CRM solutions provide benefits to various departments within a practice including Marketing, Operations, and the Executive Leadership Team.

Learning Objectives:

1. Understanding how to bind Marketing and Operations together through systems integration and data transparency.

2. How to improve Call Center Operations through unified communications platforms.

3. Understanding critical data for your practice ELT that will improve the speed of decision-making at your practice.

Speaker:

Ryan Lehrl, Vice President, RSI

Ryan has been supporting specialty healthcare practices for over 12 years. He has operated Patient Scheduling Call Centers for Specialty Practices, helped implement and support thousands of New Patient Marketing Campaigns, and built CRM and Patient Engagement Software for practices being used by one location or groups with 50 locations. He has also counseled practices to help evaluate their analytical needs to create reporting across their business.

Sponsored By:

This networking opportunity is for individuals working in an orthopedic or musculoskeletal practice. Vendors are not permitted to join.

During these challenging times, it is more important than ever to connect with your AAOE peers. We are offering weekly networking calls to help you virtually connect with other members in your region, practice size, and setting.

Networking calls are held for one hour via Zoom meeting, and participants are encouraged to turn on their audio and video to engage in an open discussion with your peers. These are not formal presentations, but rather an opportunity to discuss the issues impacting your practices. Each call has been assigned a facilitator to help guide the conversation and keep it going.

You are registering for a series of calls. There are no attendance requirements. Join as your schedule permits. These calls are a great opportunity to connect with your peers to discuss important matters to you. Each call has a facilitator. 

Please note: Once you register for one call, you will have the Zoom link and will not need to register for additional calls.

Tuesday, May 14, 2024 | 2:00 PM EST

Please note this webinar is hosted by Sharecare

This webinar offers a candid assessment of Value-Based care efforts within MSK. Gary Hyman, SVP of Sharecare will offer an overview of practices and processes currently being adopted by many involved in MSK patient treatment. He will also host a discussion with other industry leaders who will offer their unique perspectives on the real-world challenges and current efforts to adapt and discover financial rewards.

After participating in this session, attendees should be able to: 1. Assess their organization’s ability to succeed in Value-Based Care contracting. 2. Formulate a technology strategy for Value-Based Care programs 3. Describe the essential data elements required to assess quality in Orthopaedic care

Speakers:

Gary Hyman, SVP, Value-Based Care, Sharecare

Gary Hyman serves as the SVP, Value-Based Care for Sharecare, where he leads efforts to affect policy and develop value-based reporting solutions that help providers, practices, and health systems measure their performance and success with value-based payer programs, including the CMS Quality Payment Program.

Prior to joining Sharecare, Gary established the Hawkins Foundation in 2005 with renowned orthopaedic surgeon Richard Hawkins, MD. He has worked diligently in support of orthopaedic research and education efforts to improve patient outcomes.

Karen Clark, Medical Practice Operations Consultant

Karen Clark is an accomplished healthcare technology executive and consultant, who has extensive experience in medical practice operations and revenue cycle management. She mostly recently served as a Director and CBIZ Somerset and previously served as the Chief Information Officer for Ortho Tennessee for over 20 years.

During her time with Ortho Tennessee, she led the vision, strategy, and execution for all facets of enterprise technology, information security, and safeguards in accordance with NIST standards. She represented the practice with respect to CMS Quality requirements, EHR incentive programs, PQRS, and MACRA legislation. Karen has been the chair of the HIMSS Health IT User Experience Committee and a fellow at the Healthcare Information Management Systems Society.

Steve Gryglas, VP of Sales, PatientIQ

With nearly 20 years of healthcare technology experience, Steve is a seasoned executive known for his commitment to improving healthcare with technology and leveraging his industry expertise to deliver value to a wide range of healthcare stakeholders. Currently serving as Vice President of Sales at PatientIQ, he drives strategic initiatives to increase market access and usability of Patient Reported Outcomes.

Prior to his role at PatientIQ, Steve served as the Vice President of Sales at Halo Health, where he spearheaded growth to establish the company as a key player in the clinical communication space, resulting in an acquisition by Symplr. Before that, he held key roles at Pegasystems and IBM to deliver unique value to healthcare providers, administrators, and patients to improve outcomes and value in the US healthcare space.

Negotiating Managed Care Contracts

in the Physician Practice Setting

June 12, 2024 | 01:00 PM ET

Cost:

Members - Free

Nonmembers - $50

This webinar will focus on the direct and indirect value athletic trainers offer within physician practice. Topics will include common duties, specific roles such as DME coordinator and surgical assistant, and various methods of specialization and residency training.

Learning Objectives:

1. Familiarize attendees with the various roles the athletic trainer can serve to promote direct and indirect value via clinic and surgical efficiency within the physician practice.
   
   
2. Review of the role of the DME coordinator, from developing the role and sustaining an efficient and cost-effective system.
   
   
3. Present the various types of specialization and residency training that could offer increased value within the physician practice.

Speaker:

Jennifer Kitano, MS, ATC, BCS-O, Certified Athletic Trainer
Maine Medical Partners Orthopedics and Sports Medicine

Jennifer Kitano began her athletic training career by receiving her Bachelor of Science degree in Athletic Training from Boston University and her Master of Science degree in Kinesiology and Health Promotion from the University of Kentucky. Following her academic career, Jennifer worked as an instructor in entry-level athletic training education while also working as a staff athletic trainer for Division II and Division III athletics.

In 2008, Jennifer completed the Athletic Trainer Physician Extender Residency Program at the Steadman Clinic in Vail, CO, and then served on their staff as an athletic trainer in clinic, surgery, and US Snowboarding events with Dr. Thomas Hackett. In 2013, Jennifer created the Physician Practice Workgroup while serving as the District 1 representative on the Committee on Practice Advancement as part of the National Athletic Trainer’s Association.

Jennifer co-directed the Athletic Trainers in Physician Practice NATA Pre-Conference Workshop from 2013-2015 and has lectured at the event on multiple occasions. Jennifer served as a contributor to the Orthopedic Specialty Certification Practice Analysis for the creation of the first specialty certification within the Board of Certification. Jennifer is a founding board member of the Athletic Trainers in the Physician Practice Society. She has served as the Education Chair and Secretary previously and currently serves as an at-large board member for the organization. Jennifer currently works at Maine Medical Partners Orthopedics and Sports Medicine as an athletic trainer in the physician clinic and orthopedic surgery.

JJ Wetherington, MS, ATC, BCS-O, Certified Athletic Trainer and Residency Program Director

St. Luke's Health System

JJ Wetherington MS, LAT, ATC is a clinical athletic trainer for a fellowship-trained sports medicine surgeon at St. Luke's Sports Medicine in Boise, ID. In addition to his clinical duties, he serves as a preceptor for St. Luke’s CAATE-accredited orthopedic residency program. His professional career began in 2009 at Flagler College where he provided care for the men’s soccer and baseball teams. In 2014, JJ went on to further his training by completing an orthopedic athletic training residency at St. Luke’s Sports Medicine.

Following his residency, JJ was recruited to Spectrum Health in Grand Rapids, MI, to develop an athletic training residency along with his duties as a clinical athletic trainer. JJ served as program director from 2015 to 2017. In 2017, JJ returned to St. Luke’s to work clinically and in the operating room specializing in shoulder pathologies. Additionally, JJ is currently an adjunct faculty member at AT Still University and affiliate faculty at Indiana State University for both of their DAT programs.

Historically, JJ served as the co-leader of the NATA’s Committee on Practice Advancement (COPA) Athletic Trainers in the Physician Practice Workgroup. Currently, he serves the athletic training profession in numerous capacities within many members of the strategic alliance. JJ is currently serving the Commission on Accreditation of Athletic Training Education (CAATE) as a member of the Standards Committee and as a site visitor for residency programs. He is currently serving the Board of Certification (BOC) as a member of the Specialty Council.

Additionally, for the BOC, he has worked on the practice analysis and exam generation of the orthopedic specialty certification. He also serves as the vice president of the Athletic Trainers in Physician Practice Society (ATPPS). He has authored and contributed to numerous peer-reviewed and professional publications focusing on athletic training specialization and athletic training residency programs.

JJ is a sought-after speaker with multiple presentations nationally on athletic training specialization, improving physician practice efficiencies, and the implementation and utilization of athletic trainers. JJ is also a section editor for Clinical Practice in Athletic Training. JJ earned his bachelor's degree in athletic training in 2007 from Lenoir-Rhyne University in Hickory, North Carolina, and a post-professional master's degree in athletic training in 2009 from Indiana University in Bloomington.

Allyson Hoops, MAT, ATC, Certified Athletic Trainer, DME Coordinator
Northern Ohio Medical Specialists – NOMS Healthcare

Allyson Hoops graduated from The University of Findlay in 2010 with a Bachelor's Degree in Strength and Conditioning and a Master's Degree in Athletic Training. She obtained a job with PT Services in Fremont, OH shortly after graduation and worked as the Wellness Coordinator and an outreach Athletic Trainer. While with PT Services, she worked with Lakota High School, Old Fort High School, and Clyde High School.

Allyson left PT Services in 2015 to move to Columbus and work at The Ohio State Wexner Medical Center in their Sports Medicine Department. She spent a year working with the Ohio State team physicians and decided to leave Ohio State for a new opportunity at Northern Ohio Medical Specialists (NOMS). Allyson was asked to create and build the DME department, work as an Athletic Trainer in Physician Practice, and cover Clyde High School.

In the physician practice, she evaluates and treats patients in a family medicine office that has 3 Physicians and 10 Certified Nurse Practitioners. Allyson manages the DME department with 40 locations consisting of orthopedic, podiatry, and sports medicine offices. Lastly, she covers all sporting events at Clyde High School.

Hiring and Retaining Employees

How the Latest Rules Might Affect Your Practice

Shifting Paradigms: Seeing Physician Burnout Through a New Lens  

Understanding the oppositional nature of confidence and humility

November 19, 2024 | 02:00 PM ET

Cost:

Members - Free

Nonmembers - $50

When we ask people to describe good leaders, oftentimes the same words appear strong, confident, decisive, determined, driven, and detailed. But data shows us that the thing that people value the most from a good leader is "vulnerability".

However, being vulnerable is often in direct opposition to the other words people use for leadership.

We discuss how the best leaders lean into vulnerability and identify key tactics to increase humility while not sacrificing the ability to hold others accountable to high standards and company goals.

Learning Objectives:

1. Understand why people value humility in leadership.
2. Discuss when humility and confidence can clash with one another.
3. Determine when to use humility in leadership roles.
4. Identify some key tactics to improve your ability to be vulnerable, humble, and influential as a leader.

Speaker:

Don Harkey is sought-after for his business insights in multiple industries.  As a former engineer, Don brings a unique perspective to every organization he works with; he views every business as a machine and that machine is perfectly designed to get the results that it is currently getting. As the CEO of People Centric, Don loves to help people adjust their machine to produce better results. He is highly strategic, process driven, and an engaging Keynote Speaker.

Matt Griswold is an accomplished Keynote speaker that thrives on facilitating people and is energized by participation from the groups he is engaging. In his role with People Centric, he works to transform company cultures. He also enjoys helping companies define what success looks like for the individuals that work there. Matt's leadership philosophy is this: Everyone is a leader, so lead them well.

Sponsored By:

Thriving in 2025 and Beyond: Navigating the Future of Business with Resilience and Innovation