December 5 Member Engagement Task Force Meeting

AAOE Membership Engagement Task Force Meeting

December 5, 2025 | 10:30 - 11:30 PM ET

Join the meeting now

Meeting ID: 298 188 149 745 3 | Passcode: 2gc9zi7P


Reminder about the AAOE Anti-Trust PolicyAnti-Harassment Policy, and Volunteer Leadership Agreement (NDA)


Vision: To become the world's authority on the business of orthopedic & musculoskeletal care.
Mission: To promote quality healthcare practice management in the orthopedic & musculoskeletal industries.

Goals: 

  • Finalize the member engagement framework and metrics
  • Establish a weighted scoring rubric across association, program, and/or individual engagement levels
  • Provide strategic input to ensure the plan is member-centric, inclusive, and actionable
  • Recommend data-driven solutions for real-time engagement measurement
  Item Speaker 
     

1. (:02)

Welcome, Introductions, Attendance, NDA Policy Ruschell

2.

(:05)

Progress to-date

By the conclusion of the February 2026 meeting, the Member Engagement Task Force will deliver the following key outputs:

  • Validated Member Personas: Revised and confirmed member personas that accurately reflect the diversity of AAOE member experiences. DONE
  • Member Journey Map: A completed member journey map outlining key stages (Awareness, Join, Onboard, Engage, Renew, Advocate) with member thoughts, feelings, actions, and pain points at each stage. DONE
  • Engagement KPI Feedback: Ratings and recommendations on the relevance and impact of proposed key performance indicators (KPIs) for measuring engagement. 
  • Prioritized Recommendations: A list of prioritized engagement improvement ideas, including quick wins, longer-term strategic initiatives, and suggestions for better serving under-represented members.
  • Final Task Force Summary Input: Consensus feedback on draft recommendations and optional member testimonials about the task force experience.
Ruschell
 
3. (:40)

Member Engagement Discussion

Setting the stage: (6) Associations Are Built on “We” Moments | LinkedIn 

Discussion: What makes AAOE "sticky" for you (i.e., a "must-have" membership), and why? 

How would you define member engagement?

Do you feel that you, yourself, are engaged in AAOE? Why or why not?

How would you measure member engagement?

What makes AAOE membership a must-have for you?

Ruschell
 

4.

(:02)

AAOE News Cathy
  • What's new for #AAOE2026
    • 2026 Annual Conference: With a Refined Format and Bigger Impact 
    • Register Your Managing Physician & Bring your Practice Administrator for Free – Both Will Enjoy our Physician/Administrator Dyad Education Track - CMEs + CEUs.  
    • Use code OGLE100, ALLYN100, ASHLEYHIGH100, or MATHEWS100 to save $100 - register before 1/15 for just $549
  • Upcoming educational events

 

       
7. Next Meeting Date                                                                         Ruschell
January 9 (not the 2nd), 10:30 - 11:30 am ET  
      
Adjourn

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