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News & Press: Annual Conference Speaker Spotlights

Debra Phairas is Tackling the 3 M's: Mergers, Managing Your Online Reputation, and Management Skills

Thursday, March 28, 2019   (0 Comments)
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AAOE's 2019 Annual Conference agenda is packed with a lineup of all-star industry experts presenting on the latest trends and innovation in orthopedic practice management. To help you get to know the conference's speakers a little better, we will be spotlighting them leading up to the conference.

AAOE's 2019 Annual Conference brings to you Debra Phairas, President of Practice & Liability Consultants, LLC. Learn more about all three of Debra's sessions below!

Managing Your Online Presence and How to WIN Against Negative ReviewsWhat do your patients find when they Google you? An effective online marketing strategy involves much more than just your website. Attend this session to understand the tools you will need to use to attract new patients to the practice and retain existing ones while creating and keeping a positive online reputation. You will also learn successful strategies to counteract negative reviews including litigation.

Managing Up! Leadership Skills for AdministratorsAs a manager, you need to learn how to successfully supervise staff or manage down, but you also need to achieve results by presenting recommendations to your physician bosses by managing up! At the conclusion of this session, you will have the tools to create a better working relationship with your physicians based on clear expectations, agreed-upon defined goals, and performance measurements.

Merging Practices: Marriages Made in Heaven or Hell? In this new era of healthcare, consolidating practices can result in economies of scale, reduction of overhead, increased power in contracting, increased net income, ability to recruit new partners, and retire partners. But as in a marriage, good communication and shared values are key to compatibility and long-term success. Attend this workshop to learn practical strategies to manage a successful merger.


Phairas recently shared some information to help you get to know more about her and her session!

AAOE: Why should attendees come to your session?

Phairas: Merging is dating, going steady, becoming engaged, married with a strong Pre-Nup! Administrators must learn stills to manage up to their physician bosses to educate on Financial, operations, HR and risk management issues. Negative reviews must be carefully handled to avoid HIPAA issues. Learn how a doctor set a cast precedent in California to WIN a lawsuit.

AAOE: What's a fun fact about you that attendees should know?

Phairas: I live in Napa so obviously like Wine! I have faciliated mergers of over 60 practices and worked with over 2,000 practices. I have coached managers to Manage up successfully to their bosses. I helped a physician win his case against a patient for posting negative reviews by using benchmark data.

AAOE: What are key takeaways from your session?

Phairas: Merging is more successful with compatible values Managing UP! successfully will allow you to communicate better with your bosses Managing Your Online Presence will teach you how to convince a patient to remove a negative on line review.


Register now for AAOE's 2019 Annual Conference, May 5-8 in Nashville, TN to attend Phairas's session! Add her session to your personal agenda during registration, or add it later by editing your registration form in the Attendee Service Center

Questions about the Annual Conference or creating your personal agenda? Contact AAOE at or 800-247-9699.

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