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Hot Topic: How Online Healthcare Information Shapes and Responds to Patients
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Hot Topic: How Online Healthcare Information Shapes and Responds to Patients

When: Thursday, October 12, 2017
12:00 - 1:00 pm ET
Where: United States

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Orthopedics in the Digital Age: How Online Healthcare Information Shapes and Responds to Patients



The internet has revolutionized healthcare by putting unprecedented information and power into patients’ hands. Although multiple Vanguard studies reveal a generally high level of satisfaction with the quality of clinical care received, they report significant dissatisfaction with non-clinical aspects. Examples of the latter include poor communications by staff and lack of clarity in clinical information. Despite general satisfaction with clinical outcomes, patients are often significantly disappointed in experiences outside examination and operating rooms, starting with evaluating providers’ skills online before the first appointment. Physicians and other providers might consider new roles to play as digital healthcare educators and in delivering not just quality of care but quality of service.


Learning Objectives:

  • Understand what the internet reveals about what patients really want, and how providers can both shape and meet their expectations.
  • Recognize that patients in the Information Age have become empowered to independently make care decisions and chart courses of treatment.
  • Utilize fresh insights into patient wants and needs, expressed in social media and internet searches.


Meet the Speaker:


Since founding Vanguard Communications in 1994, Ron Harman King has combined the disciplines of online and offline public relations, strategic marketing and information technology into the comprehensive MedMarketLink program, bringing new patients to physician specialists in fertility, neurosurgery, urology, obstetrics/gynecology, orthopedics, oncology, female pelvic medicine, gynecology-oncology and plastic surgery throughout the U.S. and Canada.

A 25-year veteran of medical marketing, PR and communications technology, Ron is the author of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices (available at He is a frequent speaker at medical conferences in North America and Europe, and a television commentator, and also is a video blogger for the website for physicians, MedPage Today.

Ron has degrees from three universities in journalism, engineering and information technology, as well as a certificate in French studies from the University of Lausanne in Switzerland. Outside work hours, he is an avid skier, hiker and cyclist; a student of four foreign languages; and enjoys playing classical piano.



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