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AAOE Hot Topic Webinar: The Next Revolution in Direct to Patient Orthopaedic Marketing
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AAOE Hot Topic Webinar: The Next Revolution in Direct to Patient Orthopaedic Marketing

When: Thursday, January 12, 2017
12:00 PM
Where: United States

Online registration is closed.
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Description: This webinar will focus on how orthopaedic practices can leverage the massive amounts of available data to target potential patients with relevant and targeted digital marketing. Social media and online video sites have now overtaken television as the primary source of news, information and entertainment and the average adult spends up to four hours per day on these digital platforms.  All of this time spent using online media is an opportunity for your practice to increase awareness with data and behavior targeted content and video in an incredibly cost-effective fashion. This webinar will highlight actual orthopaedic practice social media and video marketing campaign results.


  • How to create engaging content and ads
  • What behaviors and data can orthopaedic practices use?
  • Deploying your content via social media
  • Deploying your content via YouTube
  • Tracking ROI
  • Case studies

Speaker: Daniel Goldberg, CEO, and Creative Director of Gold Medical Marketing

Daniel Goldberg is an expert in Orthopedic and Spine Practice Marketing and Public Relations.  His company, Gold Medical Marketing, represents Orthopedic and Spine Practices across the country and utilizes the most advanced Direct to Patient Marketing Strategies to increase patient volume.  Daniel has lectured on Medical Marketing at some of the most esteemed medical conferences including, AAOE 2015, Becker's Annual Spine, Orthopedic and Pain Conference (2012, 2013, 2014, 2015) and International Society for the Advancement of Spine Surgery 2014.  His demographic targeted approach to Orthopedic Marketing has also been featured in AAOE, Becker's Healthcare Review, Orthopreneur and Healthcare Finance News.



In an effort to make this webinar as relevant as possible to your practice, Gold Medical Marketing asks that you participate in the short, eight-question survey. Your responses will be used to ensure that the webinar is focused on the most relevant practice sizes, budgets, marketing initiatives, and challenges. Thank you in advance for your participation!

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