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AAOE Hot Topic Webinar: Cracking the Code: Tracking Your Marketing to Discover Hidden Revenue
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AAOE Hot Topic Webinar: Cracking the Code: Tracking Your Marketing to Discover Hidden Revenue

When: July 14, 2016
12:00 pm EST
Where: United States
Contact: 800-247-9699

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Much like a game of Clue, where you work to pinpoint the who, where and with which weapon the crime was committed, often pinpointing the cause for an increase in patient volume can feel like a similar mystery. We can all agree marketing is important but what many marketing teams struggle with is campaign reporting and attribution.  

Join us for an engaging webinar with Michele Bergh, Director of Marketing and Business Development at one the largest orthopedic practices in the United States, Panorama Orthopedics & Spine Center and Daniel Goldberg, CEO & Creative Director of Gold Medical Marketing. In this webinar, we will share industry insights for your orthopaedic practice to ensure you’re staying competitive all while achieving your marketing ROI. You will learn effective use of: 

1.    Digital avenues for marketing campaigns in 2016
2.    Creating digital marketing campaigns with behavioral based tracking
3.    Developing partnerships with local vendors and skilled nursing facilities
4.    Engaging leadership and gaining practice buy-in
5.    Leveraging facility market share data to manage physician relationships 


Meet the Speakers:

Michele Bergh, MBA

Director of Marketing and Business Development, Panorama Orthopedics & Spine Center 

Michele currently provides strategic direction for both marketing and business development at one of the larger orthopedic groups in the United States.  She has more than 20 years of medical marketing experience and she is passionate about utilizing data and digital marketing initiatives to consistently deliver measurable growth and achieve significant ROI across the enterprise. Panorama Orthopedics & Spine Center is a vertically integrated orthopedic delivery network that consists of three large medical centers, imaging centers, physical therapy centers, a sports performance center, a surgery center and their own orthopedic specialty hospital. 


Daniel Goldberg

CEO and Creative Director, Gold Medical Marketing, a firm specializing in marketing and public relations for orthopedic and spine practices. 

Daniel is considered to be a pioneer in the field of Medical Marketing and Public Relations and represents clients across the country.  His clients have seen exponential growth in patient volume using demographically targeted strategies instead of traditional mass marketing techniques. He has lectured extensively on the topics of Medical Marketing and Public Relations at some of the most esteemed medical conferences both nationally and internationally, including AAOE in 2015.

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