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AAOE Hot Topic Webinar: Millennial Marketing: How to Reach and Engage with the Mobile Generation
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AAOE Hot Topic Webinar: Millennial Marketing: How to Reach and Engage with the Mobile Generation

When: 07/21/2016
12:00 pm EST
Where: Webinar
United States
Presenter: Chris Behan, Socius Marketing

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Do your online marketing strategies engage with the largest portion of the population, the Millennials?


During this insightful webinar, Chris Behan, one of the most recognized Internet marketing experts in the country will demonstrate effective strategies for creating patient-centric website content that competes well online and appeals to different generations.


Research will be shared about the changes in patient engagement and how elements of your web design and your online reputation can positively influence customer trust with the mobile generation.


You will also acquire information about how Google works and leave the webinar understanding the concepts necessary for creating a stronger web presence that appeal to your orthopaedic practice’s target markets and will bring more Millennial patients into your facility.


Learning Objectives:

  • Gain insight about tailoring your digital marketing efforts to increase patient acquisition and how to make your facility more visible online to the Millennial audience.
  • Learn how to properly integrate patient-valued benefits (convenience, accessibility, hours, and services) into your practice’s web design.

  • Learn how to use promoted and paid social advertising to increase brand awareness and broaden your reach when engaging with the mobile generation



Meet the speaker: Chris Behan


As an Internet marketing expert who has helped hundreds of companies build and enhance their web presence, Chris Behan has an unparalleled depth of knowledge in executing online campaigns to help companies stand out from their competitors online.


Drawing upon 20 years of Internet marketing expertise, Chris frequently speaks at national conferences to guide healthcare companies on tailoring their online strategies to meet their patient acquisition goals.


He is the founder of one of the largest Internet marketing firms in the country, which successfully manages the most nationally recognized online orthopaedic marketing campaign.



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