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AAOE Hot Topic Webinar: The Most Effective Orthopaedic Practice Marketing Efforts for 2016
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AAOE Hot Topic Webinar: The Most Effective Orthopaedic Practice Marketing Efforts for 2016

2/4/2016
When: 2/4/2016
12:00 - 1:00 p.m. ET


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Objectives:

  • The difference between effective pay per click advertising and low ROI pay per click advertising
  • Effectively utilizing social media marketing to target new patients
  • Creating content that attracts new patients
  • Digital marketing using demographic and psychographic data
  • Generating media exposure for your practice

Description: The objective for this webinar will be to teach practices how to remain competitive as the patient acquisition paradigm changes.  Historically, practices used marketing avenues such as print ads, sponsorships and other outdated means to attempt to attract patients.  However, as the modern patient becomes more digitally informed, 70% of patients now find a physician online.  As a response, practices must shift their marketing focus away from outdated and low ROI efforts and be able capture new patients.  Specifically, using advanced digital strategies that targets patients in need of orthopedic services and generates a high ROI. These strategies utilize demographic and psychographic behaviors to target patients and do not waste time and money marketing to those who are not in need of your practices services.

Speaker: Daniel Goldberg

Daniel Goldberg is the CEO and Creative Director of Gold Medical Marketing, a firm specializing in marketing and public relations for orthopedic and spine practices.  Daniel is considered to be a pioneer in the field of Medical Marketing and Public Relations and represents clients across the country.  His clients have seen exponential growth in patient volume using demographically targeted strategies instead of traditional mass marketing techniques. He has lectured extensively on the topics of Medical Marketing and Public Relations at some of the most esteemed medical conferences both nationally and internationally, including AAOE in 2015.

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