7 Tips for Getting Great Headshots
Friday, October 7, 2016
Posted by: Ashley Libby Diaz, The Anca Group
In the companion article “Headshots & Online Rankings: Why They Matter to Patients & Why They Should Matter to You," we looked at the importance of great headshots and outlined some do’s and don’ts when it comes to getting great headshots. In this article, we dig a little deeper, with the following seven tips to ensure you get great ones:
1. Pay for a professional photographer to take headshots every two or three years – or when you add a new surgeon. Cell phone photos won’t do.
2. Choose your photographer wisely. If you know a professional photographer, it can help to have that relationship and rapport already established. Either way, make sure it’s someone you feel you can work with well and who’s knowledgeable, responsive, and makes everyone feel comfortable and at ease.
3. Plan! Plan ahead, and plan everything.
- Plan a couple of times and days when everyone can be available and won’t be rushed to get back to patients – or make sure the photographer can spend enough time to capture everyone.
- Plan the desired location / setting, background, and lighting for the photo shoot, and take notes so you can maintain that all-important consistency should a new surgeon join your practice.
- Plan the shots you want to get. If you’re not sure, speak with your photographer, and get ideas from other professional websites with headshots you like.
- Plan how you’re going to use these photos on your website and in other branding and marketing assets such as brochures, ads, and social media. Get your web developer and marketing professional involved and have them coordinate with the photographer as necessary.
4. Think about attire. If your surgeons wear business casual clothes in clinic, do you want them to dress accordingly so their photos will be consistent with how patients see them in clinic, or do you want them to be more formal and wear a suit? Just as importantly, what are your surgeons going to feel comfortable and natural wearing? Remember, you don’t want them to look stiff. Whatever you decide, make sure your surgeons know what to wear or bring with them on photo day.
5. Get more shots than you think you’ll need. And while you have your photographer in the office, why not get some additional shots of exam / treatment rooms, your front office and waiting area, the façade or exterior of your office, and your staff? Patients will interact with you and your staff, so put friendly faces with names there too. Ask your web developer and marketing professional what types of shots they want or need for your website, social media, and other marketing materials and assets.
6. Assuming the photographer is using a digital camera, ask to see shots during the shoot to ensure you’re happy with them. If not, work with the photographer and / or subjects (surgeons) until you’re happy with the outcomes.
7. Finally, remember, these photographs represent your practice’s collective brand and your surgeons’ individual brands. Your patients and potential patients will be looking at these. Make sure they represent your brand well and send the message you want, and make sure they’re something you’ll all be proud of for next two or three years.
About the Author
Ashley Libby Diaz is a brand and marketing strategist and the principal and founder of The Anca Group.
With more than 18 years of medical marketing and healthcare practice experience and her own personal health and medical trials, Ashley has a deep relationship with healthcare, a profound appreciation for providers, a unique perspective on medicine, and a keen eye for exceptional patient experiences.